The rationale for the brand is to create a mark that is simple, clean and contemporary. In respect of the mark, the circle portrays a “a world of opportunity” the inner circle a shining light on global educational and communication. Furthermore in order to emphasise the importance of global communication’ we have integrated a sequence of dashes & dots to representative of Morse code. 

The integration of Morse code into the mark helps perfectly to tell our brand story - 

Morse Code a method for simple and versatile means of communication that is globally understood and internationally recognised. The mark itself can be rolled out and developed as a brand assets within all copy, photography, and marketing collateral.

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